Branding is about top of mind awareness for a small business

6 lessons I learned from my mother running a small business on Main Street USA that have spanned the test of time. 

Lesson #5 – Whether large or small Brand matters

 Branding for a small business is more about top of mind awareness than just brand recognition.  When your customers need something, you want them to think of you.  My mom took every opportunity to do something little that made a big impact on the brand for her store.   For every bridal shower held in town, whether my mom knew the person or not, she would give a gift from her store.  This small investment went a long way toward building brand awareness and subsequently loyalty for her store.  As a small business, look for ways where you can create recognition, awareness and a positive statement to your customers and prospects.